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Mariah in Barefaced Shocker November 16, 2009

Posted by Paula in Cinematics, Muzak, Trashion.
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Following in the footsteps of Charlize Theron in Monster, Mariah Carey will reveal herself without make-up to filmgoers everywhere. A ticket to her new movie Precious is all you need to see Carey, hideously underlit, looking decidely worse for wear.

The film, released here in February, stars Carey as a counsellor who helps a sixteen-year old mother of two to get her life back on track. Precious is based on the 1996 novel by American author Sapphire. The film’s executive producers include Oprah Winfrey and Mary J Blige.

Carey says that with some persuasion, she was happy to go without make-up. “It was cool because a lot of people say they don’t recognize me in the film. They don’t know it’s me and, to me, that was a great gift that [director Lee Daniels] gave me to be able to really go that far away from who I am.”

Whether or not the chance to escape from her diva persona was the real motivation behind Carey’s decision to bare all remains to be seen. In an interview in this week’s Sunday Times magazine, Carey discusses her new marketing and promotion model, with which she aims to sell herself to fans all over again. Her plans include strategic leaking of information over the Internet, product endorsement deals, and a number of Mariah’d product lines. Perhaps the bold choice to leave mascara and blusher at home is just all part of the plan.