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There’s a wand waiting for ME? January 29, 2010

Posted by Patrick in Cinematics, Lit.
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1 comment so far

If I wasn’t already excited enough about The Wizarding World of Harry Potter, set to launch this spring at Universal Studios Orlando, I certainly am now.

The theme park’s marketing team have wisely recruited the film franchise’s cast members to talk up Ollivander’s Wand Shop (see below), which will be situated in Hogsmeade Village (not Diagon Alley like in the books…)

It’s a bit gimmicky to hear Emma Watson tell us our “wand is waiting for us”, and Michael Gambon is clearly taking the piss for the entire thing, but nonetheless, colour me excited.

Thierry Coup, Universal Creative’s vice president of creative development and head of the project, explains the wand selection process:

“The questions that will be asked from the wand keeper to the wizard are very individual, very tailored to each person based on their birth date and other questions which will determine the kind of wood and kind of narrow down the choices of wands.

One of [the effects could be], as you’re asked to wave the wand, [if it’s not the right one], may be wilting flowers. As you’re asked to water the flowers actually is the reverse effect may happen. Lightening, thunder, we have a whole series of effects. We want enough variety so everyone gets a very unique, individual experience.”

Although there’s no official launch date for the park yet, I’m keeping a close eye on flights to Florida so I can be first in line for my custom wand.

[via MTV.com]