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Fairtrade Freebies February 23, 2010

Posted by Paula in Muzak.
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An old manager of mine, in one of the many part-time jobs I’ve had in this lifetime, claimed that reggae music increased customers’ desire to purchase. She piped it out constantly over the shop’s speakers. Since then, I’ve had an aversion to any kind of…shall we say…afro-beats.

Cadbury’s Big Swap Songs album, released as part of their 2010 Fairtrade campaign, is a collection of covers by Ghanian group The Big Ghana Band. And it’s definitely grown on me.

Paolo Nutini collaborated with The Big Ghana Band for the album’s opening song, a reggae’d up version of his new single, A Pencil Full of Lead. I think I like it better than the original. The album also features covers (some dodgy, but most quite good) of Girls Aloud, Goldfrapp and Elbow to name but a few. Big Swap Songs is available for download on the Cadbury’s site. It’s free (and legal…), so why wouldn’t you?