Cheryl goes Gaga

The video for Cheryl Cole’s new track 3 Words, featuring Black Eyed Peas’ will.i.am has just surfaced online and well, it’s quite a mindfuck after the relative normality of the Fight for this Love video.

This video features all sorts of visual split-screen tricks, weird costumes that are going to draw inevitable Lady Gaga comparisons (in the video Cole appears as a platinum blonde who looks ready for a funeral, some sort of Cleopatra-esque character, and that sort of malarkey). There are also a load of people dancing or lying on the floor with some sort of combination mask/bandage on. Sure why not.

It looks like it cost a pretty penny to make and it’s probably going to be a huge hit (as are all things that The X Factor touches), but it’s a big change from the more upbeat and dancefloor worthy Fight for this Love. I imagine the song will be remixed to within an inch of its life.

The song itself is actually quite good, not really ‘kicking in’ until the final minute, but still remaining interesting enough up to that point. It does annoy me however that Cole features will.i.am on so many of her album tracks. I mean, Heartbreaker was good, but it wasn’t that good.

And finally we have something to replace the seventy mentions of the word ‘fight’ in Fight for this Love. That’s got to count for something.

Watch below.

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